Clients By Design – Joana Galvao

Description

Unlocking the Power of Word-of-Mouth: A Creatives’ Guide to Consistently Attracting High-Paying Dream Clients

Clients By Design

In an era where creative professionals face a constant struggle to attract and retain high-paying clients, the promise of a fail-proof system to streamline the lead generation and sales process is alluring. Clients By Design, a mini-course created by Joana Galvão, founder of Gif Design Studios, offers a unique approach to this challenge, centered on the power of word-of-mouth referrals.

Joana Galvão: Unlocking the Secrets of Successful Client Acquisition

As the founder of the award-winning design agency, Gif Design Studios, Joana Galvão has weathered the ups and downs of the creative industry. Her agency has been “Fully booked since day one,” and she claims to have worked with “dream clients without ever running ads or content marketing.” This impressive track record positions her as an authority on the subject of client acquisition, lending credibility to the strategies she shares in Clients By Design.

Identifying the Common Struggles of Creative Professionals

The core premise of the Clients By Design course is that many creative freelancers struggle with the “feast or famine” cycle, where they oscillate between being overwhelmed with work and desperately searching for new clients. This cycle can lead to stress, inconsistency, and a sense of not being in control of their business. The course acknowledges the reality that “Your work is brilliant. You’re brilliant. (even if some days your imposter syndrome tells you otherwise),” but it quickly points out the common issue: “…where is the constant stream of high-paying dream clients you deserve?”

Introducing the Systematic Approach to Client Acquisition

The Clients By Design course promises to provide a systematic approach to client acquisition, one that moves away from the constant hustle, social media marketing, and reliance on third-party platforms like Upwork. Instead, the course focuses on a word-of-mouth referral system, which is positioned as a more efficient and sustainable method for attracting quality clients.

The key benefit of this approach is highlighted as, “In less than 2 hours You’ll have a word of mouth referral system that generates quality leads.” This promise of a time-efficient and actionable solution speaks directly to the challenges faced by busy creative professionals.

Unpacking the “Fail-Proof” System

The Clients By Design system appears to consist of three main components:

Lead Generation (Lesson 1)

This segment focuses on nurturing and growing a network to generate more leads. It emphasizes the use of strategic email scripts (six different email scripts to “get booked solid with dream projects”) and the implementation of a daily 15-minute habit to maintain the system.

Sales Pipeline Creation (Lesson 2)

This lesson aims to streamline the sales process, including follow-up strategies and filtering for qualified leads. The promise here is that “you will always know who you need to follow up with and you’ll only get on sales calls with qualified leads.”

Sales Call Mastery (Lesson 3)

The final component teaches a 7-part formula for effectively closing sales calls and getting a verbal “yes” before creating a proposal. This segment is designed to help creatives convert more leads into paying clients.

The efficiency and time investment required for this system are also highlighted. The course states that after an initial 1.5-hour learning period, the system can be maintained with just 15 minutes a day or 1 hour per week. Additionally, a “Bonus Resource” is offered, a “$10k month action plan” that requires 20-30 minutes per day to follow.

Targeting High-Ticket, “Dream” Clients

A key focus of the Clients By Design course is on attracting high-ticket projects and “dream clients” – those who value the creative’s skills and are willing to pay accordingly. The system is designed to turn more leads into paying clients, emphasizing quality over quantity.

This focus on quality clients is further reinforced by the course’s positioning as a solution to the common challenge of the “feast or famine” cycle. By consistently attracting high-paying dream clients, creatives can achieve a more stable and sustainable business model.

Establishing Joana Galvão’s Authority

The promotional document goes to great lengths to establish Joana Galvão’s credibility and expertise. By highlighting her decade-long experience leading the award-winning Gif Design Studios, which has been “Fully booked since day one,” the course builds confidence in her methods and ability to deliver results.

Additionally, the document emphasizes that Joana has “worked with dream clients without ever running ads or content marketing,” further solidifying her status as a successful creative entrepreneur who has cracked the code for consistent client acquisition.

Leveraging Testimonials and Social Proof

To bolster the credibility of the Clients By Design system, the promotional document includes testimonials from previous students. These testimonials, such as Gil Galvão’s statement, “I just landed a five-figure contract for a week’s work!” and Sara Neves’ claim, “Now I have a formula for finding new clients and I’m more at peace with the whole process,” serve as powerful social proof to build trust and confidence in the effectiveness of the system.

Additionally, the document features a “wall of love from our students,” further reinforcing the positive impact of the course and the real-world results achieved by its participants.

Positioning the Course as Actionable and Proven

The Clients By Design course is presented as a practical and results-oriented solution. Joana Galvão highlights that the system has been “tested in her group coaching program” and that “I’ve seen more than 50 students that have gone through that program get incredible results with this strategy.” This emphasis on the course’s proven track record and practical application helps to instill confidence in the minds of potential students.

Creating a Sense of Urgency and Value

The Clients By Design course is offered at a launch price of $99, with the promise that the price will increase in the future. This limited-time offer, combined with the lifetime access to all updated versions of the course, creates a sense of urgency and encourages immediate purchase.

Additionally, Joana Galvão explicitly states, “It’s worth a lot more than its pricetag and it’s something I teach as part of my $3,000 group coaching program.” This statement reinforces the perceived value of the course, positioning it as a high-quality offering at a discounted price.

Targeting the Ideal Audience

The Clients By Design course is clearly targeted towards freelance creative service providers, including graphic designers, copywriters, videographers, photographers, architects, interior designers, motion designers, and event organizers. This specific focus ensures that the course content and strategies are tailored to the unique needs and challenges faced by this audience.

Conclusion: Unlocking the Power of Word-of-Mouth Referrals

Clients By Design presents a compelling solution to the common challenges faced by creative professionals struggling to acquire and retain high-value clients. By offering a systematic approach centered on word-of-mouth referrals, the course promises to help creatives break free from the “feast or famine” cycle and consistently attract “dream clients” who are willing to pay premium rates.

The course’s emphasis on efficiency, practicality, and proven results, coupled with the authority and credibility of its creator, Joana Galvão, make it an intriguing proposition for freelance creatives seeking a more sustainable and empowering path to client acquisition. By leveraging the power of word-of-mouth, Clients By Design aims to transform the way creative professionals approach the often-daunting task of finding and securing their ideal clients.